Brand & Visual Direction

The Kidzy experience should feel playful, clear and professional — from the first glance.

The visual language starts from the real logo: turquoise leads, while orange, green and magenta act as controlled accents. The consumer App stays rich and discovery-led; Checkout and Admin become calmer and more functionally dense.

Arabic-first · RTL
App + Web

Updated homepage design — App + Web

These are the latest Home designs and now serve as the current visual reference. The in-report viewer can open a high-fidelity live Figma preview, with a packaged image snapshot as a fast fallback, plus a direct external Figma link for full review.

1 In-report preview 2 Open directly in Figma
WEB · HOME

Website Homepage

The latest Web Storefront composition with hero, discovery, categories, age navigation, products, gifting, brands and campaigns in a layout designed for wider screens.

Latest design
Kidzy Web home latest design
Open full preview
Open Figma Preview
Review mode: Live Figma + packaged snapshot
APP · HOME

Mobile App Home Screen

The latest App Home direction: touch-first discovery, compact product cards, gifting modules and persistent bottom navigation.

Latest design
Kidzy App home latest design
Open full preview
Open Figma Preview
Review mode: Live Figma + packaged snapshot
Review note: Web and App share the same business/content model, but each surface uses a composition appropriate to its context. These previews are the approved visual reference for Home — not a rule to copy the exact same layout across platforms.

Responsive does not mean “shrink everything”

Every breakpoint reprioritizes the experience. We do not use 11px text to force content into a screen, and we do not allow oversized headlines to consume the first viewport.

Desktop / Laptop

Prominent search, persistent navigation, controlled content width, varied horizontal sections and more room for comparison and review.

Tablet

A two-column rhythm where useful, with generous touch targets and simplified secondary controls.

Mobile

16px+ body text, 44px+ controls, focused sections and cards that move to one column instead of crushing the text.

Rules that keep Kidzy expressive without becoming chaotic

Image-led first impression

Toys, occasions and product imagery carry the energy. Commercial heroes keep headings short and CTAs clear.

Controlled brand accents

Turquoise is the lead color. Orange, green and magenta are selective celebratory accents, not competing themes.

Make it special

Gift services and Character Delivery receive a distinct module in the right context, using Character imagery only where it supports that service.

Quiet checkout

Decoration recedes at payment. Choices, Delivery Groups, totals and the primary action become the visual center.

Operational admin

Admin does not reuse toy-card grammar. It uses stable tables, clear toolbars, grouped controls and restrained brand accents.

Readable bilingual UI

Arabic and English each get appropriate typography, comfortable line height and direction-aware components rather than forced mirroring.

Brands are shown as real marks, not text pills

This sample uses the supplied assets. Third-party logos are not recolored, and calm white space keeps the brand itself as the focal point.

Character imagery appears only where it serves Character Delivery

The supplied images support Character selection, setup and operations — not random decoration across the report or storefront.

Locked presentation and implementation standards

The report itself follows the same readability principles expected from the product: moderate hierarchy, comfortable body text, low-noise surfaces and genuine white space.

16+

Mobile body text

Primary reading sizes do not drop into uncomfortable territory.

44

Touch targets

Interactive controls provide comfortable tap areas.

AA

Contrast intent

Semantic meaning is not communicated by color alone.

RTL/LTR

Structural

Direction, arrows, navigation and steppers are treated as structural behavior.